Street Smarts Marin

STREET SMARTS MARIN is a traffic calming program supported by the Transportation Authority of Marin (TAM) and local jurisdictions in Marin County. Its purpose is to make Marin’s streets safer and friendlier.

STREET SMARTS:

• Addresses traffic problems at their source – in the minds of
  drivers, pedestrians and bicyclists. 
• Brings education to the equation by supplementing traffic safety efforts involving engineering and enforcement.
• Works on many levels through outdoor advertising and the press, community events, school activities and discussions, neighborhood initiatives, corporate sponsorships and more. 

The following behaviors have been identified as most urgent in the pilot communities in Marin County and are addressed by the STREET SMARTS MARIN program:

• Speeding
• Stopping (running red lights and stop signs)
• Right-of-way violations by drivers, pedestrians and bicyclists
• Distracted driving
• Bicyclist violations and bicyclist safety
  

 Click here for an Overview of the Street Smarts Marin Program

STREET SMARTS MARIN BACKGROUND:

Ten communities in Marin  County currently partner with TAM in the program.   Corte Madera, Larkspur and Mill Valley pilot-tested the STREET SMARTS MARIN program in the fall of 2008.  Feedback collected from comments submitted on the website, surveys, citizen comments and city and town staff was overwhelmingly positive.  The TAM board voted to expand the program to include Tiburon, Belvedere, Ross, San Anselmo, and Fairfax in 2009.  Novato and Sausalito joined the campaign for the August 2011 deployment which was scheduled to coincide with back-to-school the week of August 22 and to run through Halloween.

STREET SMARTS EDUCATIONAL CAMPAIGN EMPLOYS:

• Outdoor Media:  Banners, signs and posters deployed at the "hotspots" where the targeted traffic behaviors occur most frequently.
• Community Outreach Programs:  Programs are accompanied by safety brochures and posters displayed in classrooms, businesses and organizations.  Click here to view or download the e-flyer:  Safe Driving is Good for Everyone or en Espanol.
• Press and Website:  Articles about the program run periodically in local news papers and on city/town websites with links to Street Smarts Marin.
• Community Traffic Safety Program:  "Get Street Smart!  Did You Know?" is available for community representatives, businesses, homeowners associations and other organizations to present.  This presentation is designed to raise awareness, change attitudes and improve driving, pedestrian and bicycling behaviors.  To view or download a copy of "Get Street Smart!  Did you Know?" Click here.

FOR QUESTIONS AND FEEDBACK ON THE STREET SMARTS MARIN PROGRAM, PLEASE CONTACT: 

TRANSPORTATION AUTHORITY OF MARIN: info@StreetSmartsMarin.org