Street Smarts Marin

• Addresses traffic problems at their source – in the minds of drivers, pedestrians and bicyclists.
• Brings education to the equation by supplementing traffic safety efforts involving engineering and enforcement.
• Works on many levels through outdoor advertising and the press, community events, school activities and discussions, neighborhood initiatives, corporate sponsorships and more. 

Pilot Program Marin

Corte Madera, Larkspur and Mill Valley pilot-tested the STREET SMARTS MARIN program from August 28^th to November 1^st, 2008. The pilot program deployed to coincide with the start of school and was on display through Halloween. The pilot communities then re-deployed the banners in three strategic corridors in June 2009 to target unsafe behaviors around schools, parks and other locales that are busy with camps and other summer activities.

The Educational Campaign Employs:
Outdoor Media:  Banners, signs and posters deployed at the "hotspots" where the targeted traffic behaviors occur most frequently.
Community Outreach Programs:  Programs are accompanied by safety brochures and posters displayed in classrooms, businesses and organizations.

Program Expansion Phase II August 2009

The pilot program was well received by the three communities and other Marin residents. Feedback collected from comments submitted on the website, surveys, citizen comments and city/town staff was overwhelmingly positive. The Transportation Authority of Marin voted to extend the program. Phase II includes the original pilot communities and Tiburon, Belvedere, Ross, San Anselmo and Fairfax. San Rafael and Novato may participate in Phase III assuming local jurisdictional interest and program funds permit.

Feedback received about the format of some of the messages was incorporated into design updates and some new messages were added. Other lessons learned in the pilot shaped the Phase II expansion in 2009 scheduled for back-to-school the week of August 24^th. to run through October 10^th.


The STREET SMARTS MARIN expanded program includes a Community Traffic Safety Program
called "Get Street Smart!  Did You Know?" which is available for community representatives,
businesses, homeowners associations and other organizations to present. This presentation is designed to raise awareness, change attitudes and improve driving, pedestrian and bicycling behaviors. To view or download a copy of "Get Street Smart!  Did You Know?"  Click here.  

 

Behaviors Targeted
The following behaviors have been identified as most urgent in the pilot communities in Marin County and are addressed by the STREET SMARTS MARIN program:

• Speeding
• Stopping (running red lights and stop signs)
• Right-of-way violations by drivers, pedestrians and bicyclists
• Distracted driving
• Bicyclist violations and bicyclist safety
  

For questions and feedback on the Street Smarts Marin Program, please contact:

TRANSPORTATION AUTHORITY OF MARIN: info@StreetSmartsMarin.org
BELVEDERE:  sfracolli@cityofbelvedere.org
CORTE MADERA: streetsmartinfo@ci.corte-madera.ca.us
FAIRFAX:  kwilkie@townoffairfax.org
LARKSPUR: custsvc@larkspurcityhall.org
MILL VALLEY: psegale@cityofmillvalley.org
ROSS:  llopez@townofross.org
SAN ANSELMO:  rschneider@sananselmopd.org
TIBURON:  mswalberg@ci.tiburon.ca.us
 

Sponsorship Opportunities
It takes an entire community to achieve STREET SMARTS. Local businesses, corporations, non-profit organizations and individuals are invited to be involved as STREET SMARTS MARIN partners and sponsors.

To explore sponsorship opportunities, contact us at info@StreetSmartsMarin.org.   

Partners
The STREET SMARTS MARIN Committee for the pilot communities includes the following departments:

• City/Town Managers
• David Bracken, Town of Corte Madera
• Jean Bonander, City of Larkspur
• Anne Montgomery, City of Mill Valley
• George Rodericks, City of Belvedere
• Michael Rock, Town of Fairfax
• Gary Broad, Town of Ross
• Debbit Stutsman, Town of San Anselmo
• Margaret Curran, Town of Tiburon
  
• Public Works
• Debra Sue Johnson, Town of Corte Madera
• Hamid Shamsapour, City of Larkspur
• Jill Barnes, City of Mill Valley
• Scott Derdenger, City of Belvedere
• Kathy Wilkie, Town of Fairfax
• Mel Jarjoura, Town of Ross
• Steve Myrter, Town of San Anselmo
• Matt Swalberg, Town of Tiburon
  
• Police Departments
• Sgt. Sean Smith, Twin Cities
• Capt. Angel Bernal, City of Mill Valley
• Chief Steven Fracolli, City of Belvedere
• Chief Jim Reis, Town of Ross
• Capt. Nicoles Valeri, Sgt. Robert Schneider, Town of San Anselmo
• Captain Dave Hutton, Town of Tiburon
  
• Fire Departments
  
• Planning Departments
  

• Larkspur School District
• Neil Cummins PTA, Larkspur
• Mill Valley School District
• Mill Valley PTA Council
• Tamalpais Union School District (Redwood, Tamalpais, and Drake High Schools)
• Ross Valley School District, San Anselmo and Fairfax
• Ross School District
• Reed School District, Tiburon

• Mill Valley
• Greenwood School
• Marin Horizon School
• Mount Tamalpais School
• Ring Mountain School
  
• Corte Madera
• Lycee Francaise
• Marin Country Day School
• Marin Montessori
  
• Larkspur
• Marin Primary and Marin Secondary
• St. Patricks School
   
• Ross
• Branson School
  
• San Anselmo
• St. Anselms
  
• Fairfax
• Cascade Canyon
• St. Rita's School

• Mill Valley Services – Safe Driving brochure, Safety Posters and other materials
• West Coast SignWorks (Novato, CA) – Banners and signs
• Sierra Display-Vertical light post signs and cross street banner
• AAA Flag and Banner (San Francisco) - Banners and signs Phase II expansion
• California State Automobile Association - Brochures for "Did you know?" Traffic Safety Presentation