Marin Hills

Bike Share Pilot

  • Overview
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TAM and SCTA received a grant from the Metropolitan Transportation Commission through the Bike Share Capital Program. The goal of this grant program is to expand bicycle access and facilitate multimodal transportation in connection with transit and other regional bike share operators. The grant is intended to support capital purchases or leases, and robust public outreach to ensure successful and equitable system access and usage.

The planned system is expected to consist of 300 or more electric bikes that will use the latest generation of bike share technology and is being developed through a contract with Gotcha Mobility (Gotcha).

There are expected to be 150 bikes in Marin County and 150 bikes in Sonoma County at or around SMART stations in the following cities: City of Santa Rosa, City of Rohnert Park, City of Cotati, City of Petaluma, City of Novato, City of San Rafael, City of Larkspur. The goal is to help complete the “last mile” between SMART stations and work and shopping locations.

Gotcha, a bike share and mobility-as-a-service (MaaS) company based in Charleston, S.C., is expanding its presence in California through several bike share systems.
An evaluation panel recommended Gotcha following an extensive and highly competitive proposal process.

SCTA and TAM staff have worked with Gotcha on a roll-out plan that includes a minimum of 300 GPS-enabled e-bikes and three years of operations. Riders will be able to access the bikes at hubs around SMART stations by using a smart phone app. The bikes will feature RFID card readers that are compatible with Clipper® cards to make sure the system is accessible for riders without smart phones. The vision of the program is to provide a new, innovative and environmentally friendly solution for people to get to and from SMART stations and around town.

On November 15th, 2017 the Metropolitan Transportation Commission (MTC) awarded $826,000.00 in joint funding to TAM and the Sonoma County Transportation Authority (SCTA) to plan and build a bike share system that would operate at and around the SMART stations in both counties.


Scott McDonald
Senior Transportation Planner