TAM is working to reduce vehicle trips and increase the number of alternative travel options throughout Marin County. These alternative options may include providing shuttles to ferry terminals and additional links between residential communities and transit stations. The goal of reducing vehicle trips is associated with improvements in air quality, noise pollution, street safety, and greenhouse gas emissions reduction. Thus, decreasing vehicle trips has potential benefits for Marin’s quality of life and  environment.

Strategies to help reduce trips made by cars may include, but are not limited to:

• Improving access to vehicles (e.g., carshare, ride-hailing subsidies)
• Increasing first/last mile connections to transit (e.g., mobility hubs, bike and scooter share systems, shuttle and van services)
• Prioritizing land use strategies/transit-oriented development
• Making transit service improvements
• Encouraging employer-sponsored trip reduction strategies (e.g., remote work options, carpooling program, transit subsidies)
• Developing pricing strategies (e.g., fee-based VMT mitigation/banking programs)