Street Smarts Marin

Street Smarts is a traffic safety program that educates drivers, pedestrians and cyclists about safety issues, including distracted driving. The goal is to encourage people to adopt new attitudes and behaviors that will reduce the number of traffic-related accidents and make our streets safer for everyone.

In addition to providing educational materials and presentations, the program focuses on placing outdoor advertising at “hotspots” throughout Marin County – bold reminders at the locations where traffic problems occur most frequently. The placement of specific messages was determined based on findings from the 2018 Systemic Safety Analysis Report (SSAR) as well as analysis of 2016-2020 countywide collision data from the Statewide Integrated Traffic Records System (SWITRS). Keep your eye up for the messages coming to a roadway near you!

Spread the Word!

You can help make our streets safe by using these social media tools during the Street Smarts rollout from mid-April through May 2023:

Download Newsletter or e-Blast templates for your newsletter or social media posts. Available in both English and Spanish.

Newsletter/e-Blast files in English:

[Full Version] or [Short Version].

Newsletter/e-Blast files in Spanish:

[Full Version] or [Short Version].

Newsletter/e-Blast image in English. [DOWNLOAD]

Newsletter/e-Blast image in Spanish. [DOWNLOAD]

Post the social media ads on your pages (Facebook, Instagram, Next Door, etc.), newsletters, and e-blasts – it’s best to share one ad per week for the full six week campaign.

Social Media files in [ENGLISH] or [SPANISH].

All files are contained in a single compressed download.

Include the email signatures in your emails.

Email Signature files in [ENGLISH] or [SPANISH].

All files are contained in a single compressed download.

Post this image to your website in [ENGLISH].

Post this image to your website in [SPANISH].

Street Smarts Marin is managed for TAM by Parisi Transportation Consulting. For general program questions, email